Educational videos for in-store and social

Landing page and Instagram campaign to promote the launch of the entry level Kindle device.

:15 launch videos for the all-new Kindle Paperwhite.

Packaging, onboarding video in the Alexa app, and landing page on Amazon.com for the launch of Echo Auto.

48-hour takeover of Amazon.com to promote the fall 2019 launch of new Echo devices.

Launch video and detail page on Amazon.com for the 2019 release of Echo Buds.

Editorial recommendations to help customers find the right devices for their needs.

Launch video, social media videos, and landing page on Amazon.com for the 2018 Kindle Paperwhite.

Multi-sport campaign featuring some of Nike’s top athletes.

A handful of the hundreds of pages that I and two other copywriters wrote, edited and formatted in Adobe’s CQ content management system for the launch of Aetna’s new, responsive, mobile-optimized website.

:30 DRTV spot touting the new Travelers IntelliDrive device.

Radio campaign touting the Travelers Buying Early Advantage.

Business cards for my freelance copywriting service.

An unsolicited, unsubstantiated yet undeniable set of guidelines for being an advertising copywriter.

Touchscreen kiosk displays for the Verizon Retail Store designed to help customers learn more about Verizon's service offerings.

Pre-roll video spots promoting the reliability of Verizon home phone service.

Print and banner campaign touting the six-in-one benefits of Listerine Total Care.

Landing pages promoting seasonal products, campaigns and sporting events on nikestore.com.

Series of print and banner ads promoting the strength and speed of Pepcid Complete and its ability to stop heartburn both now and later.

Print ads promoting Listerine’s entire product line by speaking about the mouth in an entirely new way.