![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/d044156e-2ee5-4501-a7de-6ab4aa3f5682_rwc_0x23x1706x1333x1706.png?h=ee4e7135934be1f77fa85e54a749e363)
Amazon Style
Educational videos for in-store and social
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/0b9ad94e-4586-4dc0-a6f0-d1b6185ff02e_rwc_207x115x2531x1979x2531.png?h=1c50c1902b93d859008a445dedd26cb7)
Kindle Paperwhite
:15 launch videos for the all-new Kindle Paperwhite.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/cbc1b203-89e0-4414-8448-28d0fdfe950b_rwc_657x3x835x653x835.png?h=2fa2f16c4581da33ec63adf3243c3ebb)
Amazon Devices Fall Launch
48-hour takeover of Amazon.com to promote the fall 2019 launch of new Echo devices.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/5bcbcc0f-6f26-4f4e-be3d-68884e95ce73_rwc_177x548x1118x874x1118.png?h=942c45b9c7a9696c22d1a5ea112e50e2)
Echo Buds
Launch video and detail page on Amazon.com for the 2019 release of Echo Buds.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/e6df9829-5599-406a-adb3-18039ce6bfe9_rwc_0x286x1342x1049x1342.jpg?h=9a017d9a13ad7b95a640ace0c75f7a00)
Kindle
Landing page and Instagram campaign to promote the launch of the entry level Kindle device.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/ce4dcc56-012d-4eb9-a111-1e56d16c43c8_rwc_2712x1453x1337x1045x1337.jpg?h=cf5171e0cc6ef0dc49e81bbf83319098)
Echo Auto
Packaging, onboarding video in the Alexa app, and landing page on Amazon.com for the launch of Echo Auto.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/938c46a2-2609-4eba-b4b3-476004aa8287_rwc_52x0x1158x905x1158.jpg?h=bf6e63d4297a31a5cee357aefd8264a5)
Amazon Devices Editorial
Editorial recommendations to help customers find the right devices for their needs.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/f7fa6461-4bb1-421b-aa2b-7d0f6a4db4e2_rwc_209x139x800x626x800.png?h=2d6df4e0d0c925dea44db183f83b57ab)
Kindle Paperwhite
Launch video, social media videos, and landing page on Amazon.com for the 2018 Kindle Paperwhite.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/9717092e-79c1-40f6-beb7-54b3adebc832_rwc_4x0x405x318x405.jpg?h=6a7ed2be66fcf1d7c1cf23af796c1429)
Nike Zoom Air Microsite
Multi-sport campaign featuring some of Nike’s top athletes.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/b398c29c5a9be46b5ffe1cbb82054894870671a638030b5a4935d5a9798634dfdfeaefd334cd2515_car_202x158.png?h=6b09f93411bea6a14e5cf5168bcd21aa&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE1NjQ3MTc1LjU0ODlkZDU2M2JlNzIucG5n)
Aetna.com Site Redesign
A handful of the hundreds of pages that I and two other copywriters wrote, edited and formatted in Adobe’s CQ content management system for the launch of Aetna’s new, responsive, mobile-optimized website.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/ea0f05ba49dec49fe2e37f6b1180ea7c460d88a789b8680e842d96a22bb3733a834122e98c230038_car_202x158.png?h=530567a375c3f1ce6b36e2d91e47c64a&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE1MzM3NzA3LjU0ODk2YmEzOWQ0MDMucG5n)
Travelers IntelliDrive :30 TV
:30 DRTV spot touting the new Travelers IntelliDrive device.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/d1cdd7f9bd5761a43879a10030e73d33a761746116c0f909e9fc939066eb1b5b75b1bdec808ed0c8_car_202x158.jpg?h=e94c4a9b774087e8aac5f97a154e1d29&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE1MzM1NDU1LjU0ODk2YjMxNDk5ZDAuanBn)
Travelers Radio
Radio campaign touting the Travelers Buying Early Advantage.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/280fe5ff-a939-4ea7-8793-c1157a205357_rwc_63x37x482x378x482.jpg?h=a5edffbbc78e93dbe97cbd6a8c371119)
Sir Freelancelot Identity
Business cards for my freelance copywriting service.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/4544a34ec6087fdd0252272cbe90cfa9ea3c11247787df73ded7184cb6b05da47211b8857660644c_car_202x158.jpg?h=f521f721f34d9f9d752f0cde330854a3&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE1MzcyNTQzLjU0ODk3ODY2MTEwZWUuanBn)
“Advanced Moves” Essay
An unsolicited, unsubstantiated yet undeniable set of guidelines for being an advertising copywriter.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/3c2507b5-454f-4eb6-a0bd-c9ced0639b17_rwc_741x495x459x360x459.jpg?h=523a147ae02d32c056156f7862906cbe)
Verizon Retail Store
Touchscreen kiosk displays for the Verizon Retail Store designed to help customers learn more about Verizon's service offerings.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/c641ac19-6e59-4871-9d83-e249248c5d05_rwc_0x0x405x318x405.jpg?h=c28466244fa8c49b1305a67448642d3e)
Verizon Pre-Roll Video
Pre-roll video spots promoting the reliability of Verizon home phone service.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/2cf7ed27-8690-409c-a835-262cb6906b23_rwc_111x423x981x767x981.jpg?h=4f6a756b562e9035bf498d07eb99ff65)
Listerine Total Care Campaign
Print and banner campaign touting the six-in-one benefits of Listerine Total Care.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/cc9a90a3-70d4-49b4-978a-52ec6b520ec8_rwc_0x0x405x318x405.jpg?h=5a2c19d0caebe85c4502c2915e1f08fa)
Nike.com Storefronts
Landing pages promoting seasonal products, campaigns and sporting events on nikestore.com.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/0b832b1d-2d2c-454d-ba7f-e1828b3bdaf3_rwc_0x603x1204x944x1204.jpg?h=ccee4a3196c7996d83fb308161c0ab37)
Pepcid Complete Campaign
Series of print and banner ads promoting the strength and speed of Pepcid Complete and its ability to stop heartburn both now and later.
![](https://cdn.myportfolio.com/96dc63111f5e7c7777f4a641b9850621/fc1eac35-de72-4ca0-b80a-5793a67d6131_rwc_0x18x1211x949x1211.jpg?h=6aa4a66e92dd138633c1bede8aa49cba)
Listerine Print Campaign
Print ads promoting Listerine’s entire product line by speaking about the mouth in an entirely new way.