:15 launch videos for the all-new Kindle Paperwhite.
Amazon Devices Fall Launch
48-hour takeover of Amazon.com to promote the fall 2019 launch of new Echo devices.
Launch video and detail page on Amazon.com for the 2019 release of Echo Buds.
Landing page and Instagram campaign to promote the launch of the entry level Kindle device.
Packaging, onboarding video in the Alexa app, and landing page on Amazon.com for the launch of Echo Auto.
Amazon Devices Editorial
Editorial recommendations to help customers find the right devices for their needs.
Launch video, social media videos, and landing page on Amazon.com for the 2018 Kindle Paperwhite.
Nike Zoom Air Microsite
Multi-sport campaign featuring some of Nike’s top athletes.
Aetna.com Site Redesign
A handful of the hundreds of pages that I and two other copywriters wrote, edited and formatted in Adobe’s CQ content management system for the launch of Aetna’s new, responsive, mobile-optimized website.
“Advanced Moves” Essay
An unsolicited, unsubstantiated yet undeniable set of guidelines for being an advertising copywriter.
Radio campaign touting the Travelers Buying Early Advantage.
Travelers IntelliDrive :30 TV
:30 DRTV spot touting the new Travelers IntelliDrive device.
Sir Freelancelot Identity
Business cards for my freelance copywriting service.
Verizon Retail Store
Touchscreen kiosk displays for the Verizon Retail Store designed to help customers learn more about Verizon's service offerings.
Verizon Pre-Roll Video
Pre-roll video spots promoting the reliability of Verizon home phone service.
Landing pages promoting seasonal products, campaigns and sporting events on nikestore.com.
Listerine Total Care Campaign
Print and banner campaign touting the six-in-one benefits of Listerine Total Care.
Listerine Print Campaign
Print ads promoting Listerine’s entire product line by speaking about the mouth in an entirely new way.
Pepcid Complete Campaign
Series of print and banner ads promoting the strength and speed of Pepcid Complete and its ability to stop heartburn both now and later.